Competitor Store Locator Data Aggregation for a Tire Manufacturer
The Client Need
A global tire manufacturer needed an extensive store locator analysis to map out dealer locations of major competitors across the U.S. and Canada. The goal was to consolidate competitive intelligence to inform their GEO marketing and retail strategy.
The Challenge
Our Approach
We developed automated scripts and macros to extract store data, including name, address, contact, and brand association. Our team of data analysts then cleaned and structured the data, assigning unique IDs to dealers and aligning them to multiple brand affiliations.
The Process
- Automated extraction from brand dealer locators
- Manual review and de-duplication
- Association mapping for multi-brand stores
- Delivery in Excel and Power BI-ready formats
- Completed orders were submitted directly to the client’s CSR team
The Outcome
- 100,000+ unique dealer locations mapped
- Data delivered for both USA and Canada
- Ready-to-use format for analysis, including single-row brand association
- Direct support for marketing and territory planning
Business Impact
- Accelerated competitive analysis
- Informed expansion and distribution planning
- Enabled the client to optimize market penetration strategies
- Saved hundreds of hours in manual research